Technology is becoming an indispensable tool in today’s business model. Using an IVR is one of the easiest ways to jump into the 21st century of customer service. Unlike traditional speech recognition systems, today’s IVRs integrate artificial intelligence into a dynamic framework in order to make the customer service experience complete and personalized. The capabilities of today’s IVR range from phone menus, to payment processing, to more advanced customer troubleshooting led by virtual agents. Many companies find that installing an IVR can reduce business costs, save time, and improve the level of customer satisfaction. Some estimates claim associated savings may equal 75%. This is largely due to the quality of virtual agents. What was once an annoying aspect of dialing an 800-number for support has now become a personalized and helpful experience. Clearly, any business taking advantage of today’s technological advances in IVR will have an advantage over those who don’t.